It's a bit beyond the scope of this blog as I really only deal with user-participation stuff, but it's still a fascinating area, not least because no one seems to know yet what's going to work and what isn't.
The television industry (which includes traditional broadcasters and new entrants from the Web 2.0 world) is currently in an era of 'massive experimentation', according to
(This last debate almost caused a fight to break out in the audience, which was quite exciting.)
For those of us who grew up with four super-powerful terrestrial TV channels acting as a sort of cultural superglue holding the country together, watching those same broadcasters floundering and panicking is a disconcerting experience.
There's no indication that the floundering and panicking will subside any day soon, either. Asked if there was any reason why Channel 4 viewers should pay to download episodes of Peep Show from 4OD, its video on demand service, when they could get them (illegally) for free from BitTorrent, 4OD's Head of Product Development Cosmo Lush simply replied 'no reason'.
The panel also featured Paul Pod, co-founder of a soon-to-launch aggregator called Tape It Off The Internet (TIOTI). TIOTI will aggregate broadcast content from wherever it's available on the internet - legally or illicitly - giving Web users a single place to search for TV programme downloads.
With sites like TIOTI on the horizon, combined with the undeniable 'flight to the internet' on the part of former broadcast advertisers, the likes of C4 and ITV will have even more to keep them awake at night.
UPDATE: More perspectives on last night's discussions available from:
paidContent: Video ad demand burgeons but C4 expects prices to fall
paidContent: P2P TV Net neutrality: are we heading for war?
Eaon Pritchard: The revolution will be televised
Rags Gupta: Wag the Chin: Web TV panel in London