[Cross-posted from the Prompt blog]
My colleagues at Prompt US are excited to have signed a new PR client, SNIF Labs.
SNIF Labs is headquartered in Boston, Mass., and was formed by graduates from MIT's Media Laboratory. It has developed the world's first pet accessory that combines wireless sensing and social networking technologies to enhance the lives of dogs and their owners.
The SNIF Platform blends real-time activity monitoring for dogs with online social networking for humans to improve insight into the lives of dogs while enriching owners' relationships with other pet enthusiasts.
Prompt will service SNIF Labs from its Boston office, with an account team headed up by Prompt divisional director Maryellen Cronin.
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Hey-- dogs are getting wearable computing before people are!
I swear, it's just a year or so before our clothing changes color to reflect how many of our friends are within shouting distance...
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